The Right Process for Content and Social Media
Blog Process
Content Audit
- Link to Template
- Get a list of keywords that the client wants to rank for
- Review the following pages on the client’s website: products, services, locations
- Begin researching the keywords associated on all of these pages
Buyer Persona
Image Creation Guidelines:
- Blog image size is unique for each client
- Check here for current clients
Social Media Process
Social Audit
- YouTube Audit
- Facebook Audit
- Twitter Audit
- LinkedIn Audit
- Look at competitor profiles and content
Social Tools
- Hashtag Research
- Hootsuite for scheduling and analytics
- Twitter report card: can look at client and competitor pages
- Facebook report card: can look at client and competitor pages
Content Creation
Image Creation Guidelines:
- Header: 820×310 pixels
- Profile photo: 180×180 pixels
- Link preview image: 1200×627 pixels
- Post: 940×788 pixels
- Profile photo: 400×400 pixels
- Background/Header: 1536×768 pixels
- Hero image: 974×330 pixels
- Business Banner image: 646×220 pixels
- Post: 1024×512 pixels
- Header: 1500×500 pixels
- Profile: 400×400 pixels
- General photo: 1080×1080 pixels
- Landscape photo: 1080×566 pixels
- Portrait photo: 1080×1350 pixels
- Profile photo: 110×110 pixels
Google Plus
- Profile photo: 250×250 pixels
- Cover photo: 1080×608 pixels
- Post: 497×373 pixels
YouTube
- Channel cover photo: 2560×1440 pixels
- Custom thumbnail: 641×361 pixels
Review Monitoring
- Link to Corey’s Template
- Set up locations in Yext and add client email for notifications
- Look at reputation (reviews) and make suggestions
- Respond to reviews within 1 business day.
On-Going Tasks
- Interacting with comments and shares of brand posts within 1 business day.
- Monitor boosted posts for page reach and engagement.
- Check company inbox and send to client for reply within 1 business day.