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- Please make layouts in PSDs (or XD) formats. Other formats (PDF, InDesign, JPG) do not work well for Development. These PSDs should be 1920px width and 72dpi. That width is standard monitor size, and using something other than that dpi can affect font sizes from what’s displayed in the PSD vs how it actually outputs on the web.
- When designing multiple pages for a site, please use consistency with recurring elements. Headers should have same font, font-sizes (headers, text, buttons, etc) should be the same, and so on from page to page. We shouldn’t get back PSDs for multiple pages where a header is one size in one and another in the other, or text being #000000 in one and #373737 in another, etc. Check with an Account Manager to see if the client for whom you are designing has a brand/style guide to follow, which will make this even easier. In any event, please be consistent.
- Please label layers. Arranging them in folders and labeling the layers will help find elements to export. The more detail, the better.
- If designing a new page for a pre-existing site, please use the same fonts/icons/general elements already used on the site, as opposed to using/creating brand new elements that have to then be added. This adds to Dev time and bloats the site as well. Jason can provide fonts in use if needed, or Designer can check out pre-existing site to see what’s in use.
- Unless specifically instructed otherwise, please use web-safe fonts. A designer should know what this means. Yes, you can embed fonts if necessary (like if a Client MUST have their own sort of custom font) but, generally-speaking (and going hand-in-hand with the last bullet), a designer shouldn’t be writing copy with random fonts that aren’t standard web fonts if they aren’t specifically custom-requested.